Custom packaging is an important part of the overall marketing strategy of many companies. It gives your company a unique look in the market and also makes your products more appealing to consumers. However, there are a few steps you need to take when considering custom packaging. This blog post will discuss the steps and provide a flowchart that facilitates the understanding of how each step fits into the big picture.
1. What is custom packaging?
Custom packaging is a method of packing items in a single box that can be branded with your company’s logo and colors. Custom packaging is a unique way to brand your product and make it stand out. It’s a simple, low-cost solution for businesses that want their logos to be sold at trade shows.
2. Benefits of custom packaging
The right packaging plays a vital role in ensuring that your products are shipped quickly and efficiently. You want to make sure they’re well-sealed so you can’t skimp on those bubble wraps or other protective shipping materials!
For example, I have a client. He’s a bathroom mirrors manufacturer. He contacted us to customize a package that would guarantee the mirror would not be damaged in transit. We recommended the corrugated box to him because the thickness of the corrugated box can ensure the safety of the product in transit to the greatest extent. Later, of course, we made further improvements based on the characteristics of his products.
What’s more, custom packaging is a great way to do it when you want your product or company logo to be recognized. There are many benefits, such as an easy-to-customize look that is great for branding! Customize your packaging to fit a specific product line. You can be as creative and original as you want, or just keep it simple!
It’s a great conversation starter for your product, and people may not know what you have until they see its slick look or read all these amazing features on our site. Available in different colors that show well from any angle, and can be customized in various ways.
Custom packaging can be used as a marketing tool to create a unique and memorable experience for your customers. It can also be used to differentiate your product from that of your competitors. Custom packaging can also be used to communicate your brand values and mission.
Product or market-specific packaging is often designed to appeal to a specific type of customer. This type of packaging is often used in luxury goods such as perfumes, wine, and cosmetics. It can also be used for products sold in specific regions or countries.
Custom packaging is in high demand as companies look to make their products stand out. The look of a product can make or break it, so it’s easy to get customers excited by giving your company an edge by using attractive, custom packaging that will keep them coming back and recommending you!
3. How to make custom packaging?
Purchase of raw materials – Strip slitting – Machine roll – Drying – Rough cutting – Labeling (lamination) – Air drying – Fine cutting – Crimping bending 2-3 times – Bonding – On the backplane – Installing the inner tube – Assembly – External cleaning – Quality inspection – Packaging – Storage
The custom packaging process has several stages.
- Design of packaging
- Printing of packaging
- Assembly of packaging
- Quality control of packaging
- Shipping of packages
Round tubes are more difficult to machine than square boxes because they require crimping, fine cutting, rough cutting, and other processes. This is why they tend to be more expensive to produce. However, the advantage of a round tube is that it can be displayed in a variety of ways, including hanging on a hook or stand.
1) Type of material used for custom packaging
The type of material used for custom packaging is something to consider. While there are many different options, I think some common options include cardboard and corrugated boxes, cardboard boxes, and breadcrumb bags covered with aluminum foil.
Many different types of materials are used in custom packaging. Some companies use the same type they use in their products, while others find it more cost-effective to do so because there is less waste if you only want to print some of the labels on your order in whole or in full.
Not only are there many different types of materials to choose from but they can also be customized to meet your specific needs and requirements. For example, a company may need to print on both sides so that the brand is visible on both the inside (front) and the outside when displayed. On the contrary, you might want none of them to have any identifying marks – it depends on how much time we have and which marketing strategy works best.
2) Custom packaging printing and graphics
Printing and graphics on custom packaging can be customized to meet the specific needs of your business. You can choose from a variety of colors and fonts for different finishes, and you can add images or logos to create a company-exclusive look. Make your packaging truly stand out.
There are generally two printing methods. CMYK and Pantone colors. CMYK stands for cyan, magenta, yellow, and black, and these four colors can be used to create any color you want. Pantone colors are a specific set of colors used for printing, and each Pantone color has a number assigned to it. In general, Pantone’s colors are more accurate and beautiful than CMYK’s and will cost more than CMYK’s.
3) Customized packaging with special finishes and effects
Here are the special finishes and effects of custom packaging.
#1. Embossing
Embossing is a special processing process in the surface decoration processing of printing materials. It adopts a punch to plastically deform the printing substrate under a certain pressure, to process the surface of the printing process.
#2. Hot stamping
A printing decoration process in which a metal plate is heated, a foil is applied, and golden text or patterns are embossed on the printed material. With the rapid development of the hot stamping and packaging industry, the application of aluminum stamping is becoming more and more extensive.
#3. Hot silver
This is a fabric-style post-treatment process, which is the same as the principle of hot stamping. Only the two who choose the material have a certain difference, in appearance: gold light, silver luster
#4. Light glue
On light glue, also known as on light film. Its principle is to apply a special plastic film with a specific glue, then heat and pressure and bond together, and the final product formed is on a light film or matte film.
4. The importance of quality control in customized packaging
If you want to ensure the highest quality products, then your company must have a strict control standard, such as AQL. This ensures that there are no errors in the production process and also helps reduce costs, as unnecessary materials cannot be used or products are inspected before shipment due to carelessness on the part of employees.
Good quality control of custom packaging is the key to success. It ensures that the final product is consistent and that the product you send doesn’t have any flaws or errors, which means people are more likely to buy from someone who cares about its details!
5. The difference between glossy and matte
So what’s the difference between them? First, let’s talk about their effects. Glossy and matte film paper has an extra layer of plastic film on it, so it feels smoother, thicker, harder than uncoated paper, and less likely to tear. So regardless of the quality, the appearance is much more upscale than the uncoated one. Products with matte films are slightly less smooth to the touch, the surface is non-reflective and shiny and looks a little dark. However, matte glue is slightly more expensive than over-gloss glue.
UV-UV printing is a printing process of solid ink dried by ultraviolet light, which requires photosensitive ink with a UV curing lamp, and UV printing application is one of the important elements of the printing industry.
The way to distinguish is to tear a small opening in the paper, and there will be a layer of film on top of the film.
6. Conclusion
Several common issues may be associated with custom packaging. One of the most common problems is that the packaging may be too small or too large. The packaging may also be defective and fail to protect the product.
There may be color differences in graphics and colors on the packaging. To control chromatic aberration, we have a special color mixing machine that can reduce the color blending rate to 1%.
All these problems can be solved by partnering with a good packaging company. Our company can help you choose the right packaging for your products and will also help you with any graphic needs. They will also ensure that the package is easy to open and adequately protects the product.